Nari Shakti at Arome: Women Driving the Future of India’s Fragrance Industry
Walk into any Arome facility and one thing becomes immediately clear , the hands crafting India's most beloved perfumes are, overwhelmingly, women's hands.
Not by accident. Not by policy alone. But because over 55 years, Arome Perfumes has quietly built something most companies spend millions trying to manufacture: a culture where women don't just show up to work, they own it.
Today, women make up more than 65% of Arome's total workforce, holding key roles across fragrance development, packaging, operations, quality control, and marketing. This is not a statistic Arome displays on a banner. It is something you feel in every bottle that leaves the facility.
From the Workbench to the Boardroom: Women Across Every Layer of Arome
At most legacy brands, women fill supporting roles. At Arome, they fill every role.
From the artisans who carefully oversee the blending of traditional attars to the product managers shaping what India's next signature fragrance will smell like , women are present and central at every stage of the journey.
Over the years, women who started in foundational roles now lead key functions across the organization, a reflection not of tokenism, but of a system that actually works. Their deep understanding of Indian consumer preferences, combined with technical knowledge of fragrance craftsmanship passed down through years of hands-on practice, has helped Arome remain relevant in an increasingly competitive perfume market in India.
A Culture Built on Real Practice, Not Just Policy
Many companies talk about inclusivity. Arome's approach has always been more straightforward: build an environment where good work is recognised, and trust follows naturally.
This means women at Arome work with clearly defined responsibilities, are included in key decision-making conversations, and are given the kind of day-to- day trust that builds real professional confidence. There are no separate tracks for men and women — there is one track, and it rewards output and initiative. Practically, this looks like flexible working arrangements for team members managing family responsibilities, mentorship structures where senior women guide newer entrants, and a promotion culture where tenure and performance, not gender, determine the next step.
These are not grand gestures. They are the small, consistent decisions made over decades that collectively define Arome's character as an employer.
Where Traditional Craft Meets Modern Consumer Insight
One of Arome's genuine strengths in the evolving Indian fragrance industry is the way its women employees bridge two worlds: the centuries-old tradition of attar perfume-making and the demands of the modern consumer.
Women in Arome's product development team are increasingly involved in translating consumer research into fragrance decisions, identifying what today's Indian buyer wants from a perfume, whether it's a long-lasting everyday scent or a luxurious gift product. This blend of sensory knowledge and market awareness is rare, and it is largely a result of years of investment in the women who develop both.
This is what keeps Arome's portfolio sharp in a market that is growing rapidlybut also changing fast.
Growing Careers, Not Just Filling Roles
Arome understands that retaining talented women is not just about pay , it is about giving people a career they can see themselves building for the long term.
New entrants are paired with experienced team members. Cross-functional exposure is encouraged, so someone who joins in operations may, over time, contribute to product development conversations. Leadership skills are developed through real responsibility — not training programmes alone, but actual decision-making authority given early.
Why This Matters for the Indian Fragrance Industry
India's perfume market is projected to grow significantly through the next decade. Brands that will lead this growth are not just the ones with the best products, they are the ones with the most capable, motivated, and diverse teams building those products.
Arome's experience over 55 years shows that when women are trusted with ownership — of a process, a product, a team — the results are measurable. Lower attrition, stronger product intuition, and a brand culture that consumers sense even if they cannot name it.
Nari Shakti, as a concept, is often invoked and rarely demonstrated. At Arome, it is demonstrated every single working day, in the quality of every fragrance that carries the Arome name.
Experience the Arome Difference
The women of Arome don't just make our perfumes , they give them their character. Nari Shakti, at its most powerful, is not about representation for its own sake. It is about what happens to a business when talented women are trusted, supported, and given room to lead across generations. At Arome, the answer to that question is visible in every product, every team, and every year of the brand's continuing story.
