Festival FOMO - How Social Media Changed Our Fragrance Choices During Celebrations

Festivals have always been about tradition. But in the age of Instagram, even rituals come with a ring light. Today, from our diyas to our dupattas, and yes, even our fragrances, everything is chosen for how it looks and how it lives online.

Earlier, perfume was personal. You wore it for yourself or the people close to you. Now? You wear it for the reel. For the aesthetic. For that “Get Ready With Me” video where your final step is a slow-motion perfume shot.

Social media has turned fragrance into a performance. We choose citrus for brunch photos, floral for puja reels, oud for after-party transitions. The bottle becomes a prop. The scent becomes part of our “festival aesthetic.” The vibe isn’t just religious or cultural, it’s visual.

Fragrance FOMO is real. If everyone’s unboxing niche perfumes during Diwali or flaunting signature scents for Holi, you feel the urge to scent up or be left out.

Arome, with its sleek packaging and statement making scents, is made for both the celebration and the scroll.

In this new world of celebrations, scent isn’t the background, it's the headline. So if you're curating your next festive look, don’t forget the final filter of your fragrance.